Rania Hilal, a talented & creative Egyptian artist who designs & produces innovative hand-made products such as jewelry and leather accessories. Two keywords distinguish her products: Innovation & heritage.
Rania manages her own brand, Rania Hilal Designs. Additionally, she is UN expert in the field of development based on innovation.
Rania started studied Applied Arts. Then, she got a regular as 9 to 5 job. During that time, she started to explore her passion to travel. Rania visited many spots in Egypt, went to the remote communities and mingled with the local residents.
She has met with the Bedouins tribes in Saint Katherine area, Mount Sinai, in the Red sea, in Siwa Oasis , in the Egyptian Protected areas like Valley of Wales, and got inspired by their colorful authentic embroidery, and their traditional motifs that revived from older generations living in Egypt.
She started to utilize her study and mix it with the heritage to produce distinguished jewelries. Then, she decided to quit the 9 to 5 job and focus on her passion for traveling and jewelries. The core of her business model was based on creativity & innovation inspired from heritage.
Rania’s interest in culture & heritage was not limited to Egypt. That is why she created “Muzumba”, a key character created by Rania with inspiration from the culture of Eastern Africa. “Muzumba” represent a symbol for the strong working that carry loads above her head during her daily trips for supporting her family.
However, Rania believes there is always a link between different cultures. Therefore, she represented the African “Muzumba” with an Egyptian touch. The way she stand and looks resembles the drawings on old Egyptian temples.
Rania & Mozoba became friends. The character success encouraged Rania to continue the innovation way and create a whole set of units for her friend “Muzumba”.
Rania’s success got her an invitation with other seven artists to Represent Egypt in Paris, and it was her first international fair. It gave her the chance to get close to the European culture and their own taste in jewelry.
The experience she got from Paris helped her in the following fair that was in Cyprus. This time the fair had cultural & natural theme. It was in Trodoos, a famous national park in Cyprus. The exhibitionists showed products representing their own culture.
Rania could understand the European culture and taste. Accordingly, the fair was successful from the sales perspective. Moreover, she utilized Cyprus trip to meet with entrepreneurs and visit several factories there.
Developing Community by Innovation
Due to her interest in culture, heritage and jewelry, the UN “United Nations” invited Rania to participate in UNDP programs arranged in selected Egyptian Parks such as Siwa, Fayoum and Wadi El Gemal. The programs were about developing the local communities surrounding these parks.
She believes that using Eco-friendly natural creative industries is the key concern in green economic development of the community. Accordingly, Rania provided several workshop for local residents about utilizing the innovation for developing the community. She helped them utilize the skills they already have along with the materials already available. The result were producing nice & innovative products that generates more income to community.
Challenges & Innovation:
Success is never easy. Rania faced a number of challenges in the commercialization of individual artistic pieces and growing from a ‘one man show’ into a more developed production line. She initially engaged with the workshops to gain much needed skills to make her business more commercial, and in order to make it marketable and profitable she worked on make the process more innovative.
At the time of engaging, she was unsure about how to continue running her business. However, she utilized the innovation to pave her way to her goals. She succeeded in moving the production from traditional to creative by adding value through innovation in process and design. Moreover, she could help others to be innovative and achieve their success as well.
You contact Rania through her page.
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